Wil Wright’s


Wil Wright’s was a chain of ice cream parlors that dotted the Southern California landscape up until the mid-seventies.  There was one in Beverly Hills at the corner of Beverly Drive and Charleville, and another in Westwood Village at the corner of Glendon and Lindbrook.  (There were others but those were two I frequented.)  They were the perfect place to take a date after the movie.  The delicate pink and red decor and little marble tables and wire-frame chairs made you feel like you were seated inside a Valentine’s Day card.

I believe there was one over on San Vicente in the Pacific Palisades area. I recall stopping in there one night after a movie with a date and the place was short-handed. There were about twelve tables and all the vacant ones still had the remnants of the previous diners…dirty dishes, slightly-filled glasses, etc. We sat at one for quite a while before a waitress came over to us…and when she did, she began scolding us for sitting at a non-clean table. As if lecturing the entire room, she began ranting about, “Why do people insist on sitting down at dirty tables before we have a chance to clear them?” Well, maybe because there was nowhere else to sit or stand and you were taking your own sweet time about cleaning the tables. I think we got up and went to find a Baskin-Robbins rather than to let that person wait on us.

But usually, a Wil Wright’s was a fun place to be. I seem to recall that my dates would always order the banana split while I wondered about the Freudian implications of their orders.  I would either have a milk shake or a dish of Wil Wright’s unique orange ice which resembled frozen orange juice more than any orange ice or sorbet I’ve ever had anywhere else.

It was excellent ice cream made (apparently) on what I’m told is the Haagen-Dazs principle of ice cream: Make the same ice cream as every0ne else but ratchet up the sugar and butterfat content.  The L.A. Times at one point did an article on local ice cream parlors and suggested that Wil Wright’s product had a notably higher calorie content than, say, the 10-cent cones at your neighborhood Thrifty Drug Store…also darned good places to eat ice cream if you just wanted a cone.  I wonder if that harmed sales at Wil Wright’s and perhaps contributed to the chain’s demise.  There is still a Wil Wright’s brand of ice cream sold in some stores — perhaps not the same recipe — but I think the parlors are all gone.

This is a scan from a menu I found on eBay.  I have no idea of the year.  There was also a faded insert page with ditto printing listing sandwiches for 35 cents each…


Click above to enlarge

153 Responses to Wil Wright’s

  • Elyce says:

    They had the best hot fugue ever! Wonderful, old fashioned ice cream parlor! As a child in the late 1950s to early 1960s, we enjoyed the place on Beverly Dr. in Beverly Hills. Later, in 1969 at 15 1/2, I had part of my second ever date there after seeing 2001 A Space Odyssey!

  • Bob of the Village of Los Ranchos (NM) says:

    Weird…Mystery solved! Each time I see the Wil Wright’s pic, it reminds me that there might have been a very popular one (as a Newbie) in the ’70s in Albuquerque. Searching that out, I find there wasn’t, but indeed a place called Farrell’s which apparently was also http://tinyurl.com/y7drrfs2 in Y’all’s Torrance. Caveat…if you scroll down further, you will go down a rabbit hole of getting lost in other nostalgia…LOL (Another uniqueness of the shoppe, was it was not incorporated in the regular mall structure, but it was when developers started the idea of using extra mall parking lot space to develop “pads”, e.g. a Toys R Us followed.

  • Marilynne Marcos Jawitz says:

    My husband’s first cousin Bobby Goodman owned the Palm Springs store. He visited from Florida in 1960 and stayed at Bobby’s mother’s house. He told me it was the best ice cream he ever ate to this day. I agree with him as I lived in West Hollywood in the 1960’s.

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